Google Ads
Agency Toronto

Utilizing Google search advertising is an effective strategy to connect with potential customers who are ready to make a purchase or actively seeking your services.

Our initial step involves collaborating with you to pinpoint the specific goal of your Google Ads campaign. Google Ads can cater to various objectives, including building brand awareness, driving website traffic, generating phone calls, securing bookings, and facilitating purchases. Given the uniqueness of each business, every Ad campaign is tailored to align with its distinctive needs. Identifying your primary goal is crucial as it guides the campaign towards attracting more qualified leads, ultimately leading to reduced costs per conversion.

Clearly defining your goals plays a pivotal role in enhancing the cost-effectiveness of your Google Ads campaign. Once we have a clear understanding of your objectives, we proceed to the next phase, conducting thorough keyword and audience research.
 

Understanding your campaign's objective is just the starting point. Conducting comprehensive keyword research is crucial for determining the optimal keywords to target and those to avoid.

Certain keywords can be significantly more expensive, sometimes over 15 times, than closely related alternatives. We delve deep into researching the keywords that align with your Google Ads campaign, offering recommendations on potentially valuable alternatives. If you have specific keywords you wish to emphasize, share them with us, and we'll include them in our research, evaluating their viability for purchase.

After compiling a list of keywords complete with their associated metrics such as cost per click, search volume, and competitiveness, the focus of your campaign becomes apparent. This insightful data informs the next phase in our Google Ads process – the creation of compelling ads tailored to resonate with your target audience.
 

Utilizing the meticulously compiled keywords, we craft ad copy rich in relevant terms to resonate with the search intent of your target audience.

Within Google Ads, various ad types present distinct advantages and disadvantages. Navigating through these options and setting up an optimal ad campaign with the right information in strategic placements can be perplexing. Our team of Google Ads experts excels at creating highly effective campaigns that align with the goals outlined in step 1 of our process.

For businesses with multiple objectives, we recommend leveraging ad extensions to establish additional touchpoints between your business and potential customers. Google employs a quality score system to determine ad rankings, and our team ensures the maximization of these quality score checks, with the flexibility for adjustments as needed.

In the ad creation phase, we incorporate multiple variations of headlines, descriptions, and other text elements, enabling A/B testing to gather valuable data for future optimization of your ad campaign.
 

After conducting the necessary keyword research and crafting your ads, we will present the ad copy along with our keyword research for your review and approval. No need to delve into countless spreadsheets; our approval documents simplify the process, allowing you to quickly assess your campaign.

This structured approval process ensures that you have a clear understanding of the specific keyword themes to be purchased and a preview of how your ads will appear on both mobile and desktop devices.

Your feedback is crucial at this stage, as it enables us to make any necessary adjustments to the ads before they go live. If there are aspects requiring refinement, we'll promptly update them and proceed to the second round of approvals.

Once your ad campaign receives your approval, we seamlessly transition to the fifth step of our Google Ads process – the exciting moment of going live!
 

Now that we're live our proprietary Agile Digital Marketing Method is set in motion. This is how we're able to get to real results faster than any other agency out there. After deploying the ads we run them aggressively in order to get as much data as we can in a short period of time that includes key learnings on our goals. We then optimize the ads based on those key learnings thus moving us closer to our goals. We then re-run the ads with the changes and start the cycle all over again. We repeat this cycle until we've reached the point of our goal results. After that the real fun begins!