Case Study
How Cardinal Moved Thousands Of Pounds Of Burgers During Covid.
A creative campaign that used Google and Meta Ads to create massive demand for frozen burgers during Covid.
Industry: Meat Processing
Company Size: 50-100 Employees
Location: Mississauga, Ontario
Services: Google Ads, Meta Ads
+184%
Qualified Leads
In 6 months
3.8X
ROAS
From Google Ads
-37%
Cost Per Lead
Reduction
+63%
Revenue Increase
In 12 months
The Challenge
When the COVID-19 pandemic disrupted the restaurant industry, Cardinal Meats was left with thousands of prepared hamburgers originally intended for restaurant distribution. With restaurants shutting down and inventory already produced, the company faced a time-sensitive challenge to quickly sell a massive amount of perishable product before it went to waste.
Our Solution
We developed and launched a rapid direct-to-consumer campaign designed around a simple and efficient “drive-through” purchasing experience. Customers could place their order and pick it up in one seamless process, minimizing contact while maximizing convenience during the pandemic. Through targeted digital advertising, local audience targeting, and streamlined messaging, the campaign generated significant public response. Thousands of customers attended the event, resulting in all available hamburger inventory being successfully sold.
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