Case Study
How We Reaching Millions Of Canadians With The Launch Of A New Brand.
An aggressive campaign designed to generate millions of views and get Canadian's interested in a new dinner staple.
Industry: Frozen Food
Company Size: 50-100 Employees
Location: Mississauga, Ontario
Services: Google Ads, Meta Ads
4.1M
Ad Impressions
In 6 months
205K
Ad Clicks
Google & MetaAds
20K+
Sign-Ups
For The Newsletter
23%
Incremental Lift
In In-Store Sales
The Challenge
Launching a new food product in a crowded grocery and meal-prep market presented a major challenge for Fresty. Consumers were already overwhelmed with prepared and semi-prepared meal options from both grocery retailers and meal delivery services. On top of that, shoppers often struggled to locate the product in-store, making brand recall and purchase intent even more difficult to achieve.
Our Solution
We implemented a multi-platform audience-building strategy beginning with Meta Ads awareness campaigns designed to rapidly build a highly targeted customer audience. From there, we continuously retargeted engaged users while expanding audience quality through regularly updated contact lists generated from newsletter signups. This allowed us to build stronger lookalike audiences and improve targeting efficiency over time. To capture high-intent shoppers, we paired this strategy with Google Ads campaigns focused on branded and product-related searches, helping direct consumers to their nearest grocery store carrying Fresty products.
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